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The Menninger Clinic Publication
A world leader in psychiatric care, The Menninger Clinic needed a creative way to share their distinct vision and capabilities with prospective patients and mental health professionals. The summary annual report and editorial publication also provides financial data, effectively doubling as a marketing tool for existing and potential donors.
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Editorial Design
We created a robust, editorial-style annual report designed to illustrate the dynamic nature of the human mind and Menninger’s efforts to better understand it. The illustration on the cover is an abstract representation of one of the ways that the clinic maps the mind to see the effectiveness of treatment.
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![Menninger Photo By Terry Vine 1](https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_1.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=375&w=300&s=18b9072db578150144c86ccd0eb98646 300w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_1.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&w=600&s=9bb03c0d757687aa8e7a1394fc646f06 600w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_1.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1125&w=900&s=3d14da3206054a2792fa92664080599d 900w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_1.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&w=1200&s=78c650a46fa672af849da06597c72934 1200w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_1.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1875&w=1500&s=a7d69c7c54972d44c1fa7a12bbc2a3d7 1500w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_1.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2250&w=1800&s=3f3ceb3860ca5cba6956a51242d114ed 1800w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_1.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2625&w=2100&s=68c213394c5a586b6fb6e506e7a829d2 2100w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_1.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=3000&w=2400&s=cee96a74bfb8530e40cca957fde82f98 2400w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_1.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=3375&w=2700&s=053398537d7774125a2ab165eb385bd5 2700w)
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![Menninger Photo By Terry Vine 3](https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_3.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=375&w=300&s=6f4464537157a664667538fa473e2ce5 300w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_3.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&w=600&s=6054e38f78772eff5d3958af90e44dde 600w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_3.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1125&w=900&s=c40dee79b3d4ec16ec5dfae4dfbf470f 900w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_3.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&w=1200&s=41befc78c1674d4515b06592ab4d8071 1200w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_3.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1875&w=1500&s=8740df55ea6d4a88947a243efa84efd3 1500w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_3.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2250&w=1800&s=eae03e4366d082b3654d77267076c753 1800w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_3.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2625&w=2100&s=c06011296176dc2d857bf33916719971 2100w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_3.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=3000&w=2400&s=8884b51e3469e2da5806b6513f53fe3e 2400w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_3.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=3375&w=2700&s=e7f7efe1e5c53410645ad7c835dc253b 2700w)
![Menninger Photo By Terry Vine 4](https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_4.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=375&w=300&s=7bd3719b31f273bac02501977d245856 300w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_4.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&w=600&s=b18af3fd956edb5aad5cfabd78796abf 600w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_4.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1125&w=900&s=069064d10146c59fbd44f39db35a6e35 900w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_4.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&w=1200&s=f39f530372214355273fdb1d66eeccc4 1200w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_4.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1875&w=1500&s=22c136aa5e5dc4f92f1ce2d0943941c9 1500w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_4.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2250&w=1800&s=a2fc4c8f37b51e2b68fb386a9cb08231 1800w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_4.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2625&w=2100&s=dc46f65f532032a697479a09a13ec264 2100w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_4.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=3000&w=2400&s=583166e74d9b04fd714ddeb09bb4d17f 2400w, https://fournir.imgix.net/projects/menninger_photo_by_terry_vine_4.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=3375&w=2700&s=d54526a1a2a4612cea14e941257e808f 2700w)
Photography & Art Direction
The people who are served by the physicians and practitioners are a key aspect of the clinic and its success. For that reason, we photographed some of the personalities who embody Menninger’s mission, which resulted in several case studies that highlight the clinic’s success. The case studies we developed were then used in the report and were also available for future communication efforts.
![Menninger Annual Report List Spread](https://fournir.imgix.net/projects/menninger_annual_report_list_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=188&w=300&s=6c1987f37f9fc3f81b4eb2f3fbc67bf7 300w, https://fournir.imgix.net/projects/menninger_annual_report_list_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=375&w=600&s=a06e7a5bf4be114efdfe2e371958eb4d 600w, https://fournir.imgix.net/projects/menninger_annual_report_list_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=563&w=900&s=2340864fd007bf3acb7c223412a42955 900w, https://fournir.imgix.net/projects/menninger_annual_report_list_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&w=1200&s=b01d3a388c49dedebad74aa6a325e94e 1200w, https://fournir.imgix.net/projects/menninger_annual_report_list_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=938&w=1500&s=6693fd8dfcfc62ce656cebf581b42ec1 1500w, https://fournir.imgix.net/projects/menninger_annual_report_list_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1125&w=1800&s=daacc27efb641d7bea1c8b3c96703184 1800w, https://fournir.imgix.net/projects/menninger_annual_report_list_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1313&w=2100&s=a0a641958541b35c8b318614c737ad95 2100w, https://fournir.imgix.net/projects/menninger_annual_report_list_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&w=2400&s=7130c149330fb37e88ea74d4d17b2de4 2400w, https://fournir.imgix.net/projects/menninger_annual_report_list_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1688&w=2700&s=d0e51542e462907073a25971f9ad09b8 2700w)
![Menninger Annual Report Chart Spread Story](https://fournir.imgix.net/projects/menninger_annual_report_chart_spread_story.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=188&w=300&s=18e97a2b456c67cdccb24e3d765eaecf 300w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread_story.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=375&w=600&s=1db6544a338928fd50609c9a5e8c0c6d 600w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread_story.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=563&w=900&s=98d321e0c1fc12936552481046ee1bd5 900w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread_story.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&w=1200&s=0823ee8d140180e38401c79a49250024 1200w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread_story.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=938&w=1500&s=59e56f3dd2165f973193e961945e17ad 1500w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread_story.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1125&w=1800&s=4900033c40179e0d00e463286ae06250 1800w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread_story.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1313&w=2100&s=0aba4cedbfac1ac8747d22989e5ec502 2100w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread_story.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&w=2400&s=1f8de909ae2a82601dd78f7732b62c59 2400w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread_story.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1688&w=2700&s=7792387766b23b339aad4142a061c956 2700w)
![Menninger Annual Report Chart Spread](https://fournir.imgix.net/projects/menninger_annual_report_chart_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=188&w=300&s=4d3ac1349e0cffe410d39bd6e6e3d44f 300w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=375&w=600&s=958c4189eed23299f972a4974f0e08c9 600w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=563&w=900&s=38029e9958025ab02415de70c629588f 900w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=750&w=1200&s=4d8b5dd77e4fa4431561295f5b671df4 1200w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=938&w=1500&s=f683aa9d485ffec8c1d41dae6c076921 1500w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1125&w=1800&s=d1aa319dea207608e81d08231bc31722 1800w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1313&w=2100&s=bffbcee2890db8c98430449e75304d35 2100w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&w=2400&s=5aea187d021c906a185a4cfc8937e25a 2400w, https://fournir.imgix.net/projects/menninger_annual_report_chart_spread.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1688&w=2700&s=fc8eeb284006e29045f2147282f1bfcf 2700w)
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![Menninger Clinic Alt Logo](https://fournir.imgix.net/projects/menninger_clinic_alt_logo.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=300&w=300&s=0d7bbbe37d908d95873947922a0368cd 300w, https://fournir.imgix.net/projects/menninger_clinic_alt_logo.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=600&w=600&s=8799145926ba5b04f3d47e7a9c71e3f0 600w, https://fournir.imgix.net/projects/menninger_clinic_alt_logo.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=900&w=900&s=08e311b50f85b4784c96495d1bb2f63d 900w, https://fournir.imgix.net/projects/menninger_clinic_alt_logo.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1200&w=1200&s=5efde488ac3f8017b70fbfd92bc7df30 1200w, https://fournir.imgix.net/projects/menninger_clinic_alt_logo.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1500&w=1500&s=17b7668b63bfd062d94441d0fe25a512 1500w, https://fournir.imgix.net/projects/menninger_clinic_alt_logo.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=1800&w=1800&s=d7016283d26ca0a79907673db74f06a8 1800w, https://fournir.imgix.net/projects/menninger_clinic_alt_logo.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2100&w=2100&s=f14f99d1ca2c4b1b080c5aa01021956b 2100w, https://fournir.imgix.net/projects/menninger_clinic_alt_logo.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2400&w=2400&s=70b03add5f35b493032eead3131ef697 2400w, https://fournir.imgix.net/projects/menninger_clinic_alt_logo.jpg?auto=format%2Ccompress&crop=focalpoint&fit=crop&fp-x=0.5&fp-y=0.5&h=2700&w=2700&s=46afd7df7016221c8218026eec7d846c 2700w)
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Design and Layout
Every aspect of the design is carefully considered, resulting in a cover-to-cover experience that embodies the core values of the client. The layout, color, typography, photography, and printing are all working together to create an editorial experience that is both formally pleasing and functionally proficient. In addition to being their annual report on giving which provided financial information, the book also doubled as a sales tool for the marketing team.
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Services
- Creative Direction
- Messaging
- Copywriting
- Art Direction
- Photography
- Print Design
- Editorial Design
Credits
- Tangelo, Agency
- David Hoyt, Executive Director
- Bo Sims, Account Manager
- Cameron Miller, David Hoyt, Daren Guillory, Copywriter(s)
- Terry Vine, Photography
- Jay Higginbotham, Supporting Design