Tdons Packaging

Family Origins

In certain parts of Deep South Louisiana, you’ll hear the letter, “T” in front of someone’s name. For example, locals may address the son or daughter of Don as, “T·Don” instead of their actual name. Translated, it simply means, “Little Don”. This is most often used as a term of endearment and has become part of the cultural vernacular.

Tdons Brand Elements

About the Brand

T·Don’s is a father/son, small batch operation dedicated to producing high quality blends of spices that provide a particular depth of flavor and heat intensity, along with a completely unique flavor profile. The carefully crafted brand elements reflect the premium nature of their products, while maintaining a sense of approachability that speaks to their family roots.

Tdons 4oz bottle
Tdons 8oz bottle

Product Benefits

The spices are intensely flavorful and all natural. The product contains no artificial ingredients, preservatives, or additives. There is no added salt, a product benefit that puts the choice of adding salt into the hands of the consumer. As a result, the finished bottle of spices is full of great ingredients and nothing else.

Tdons crawfish medly
Tdons grilled octopus 3
Tdons grilled shrimp skewer 2
Tdons seasoned redfish

Art Direction & Photography

Partnering with Chef Ara Malekian of Harlem Road Texas BBQ, Chef Brandi Key of Alice Blue, and Debora Smail, we created product and supporting photographs to be used in a variety of mediums. In addition to the brand identity, branding elements, and product photography, we created a custom label to wrap the bottle on the premium blend of all natural spices.

Tdons Rub Chicken
Tdons tuna palette
Tdons grilled shrimp
Tdons Business Cards2
Tdons seasoned popcorn 3

Website Design

A simple e-commerce website was created and launched to provide additional product information and generate online sales. The website will continue to be expanded with additional information, narrative, recipes, and helpful tips. In addition to the brand identity, branding elements, and product photography, we created a custom label to wrap the bottle on the premium blend of all natural spices. Visit the website at tdons.com.

Tdons seared tuna plate
Tdons grilled veggies
Tdons Rub Beef
Tdons Spice Application
Tdons beef ribs
Tdons Plated Chicken
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Services

  • Creative Direction
  • Art Direction
  • Brand Design
  • Identity Design
  • Food Styling
  • Package Design
  • Illustration
  • Copywriting
  • Web Design

Credits

  • Fournir, Agency
  • Daren Guillory, Creative Director
  • Daren Guillory, Designer
  • Jay Higginbotham, Designer
  • Debora Smail, Photographer
  • Brandi Key, Chef
  • Ara Malekian, Chef