The Menninger Clinic
annual report

The Menninger Clinic Annual Report

A world leader in psychiatric care, The Menninger Clinic needed a creative way to share their distinct vision and capabilities with prospective patients and mental health professionals. The summary annual report also provides financial data and doubles as a marketing tool for existing and potential donors.

Custom Illustration /
Foil stamp
The Menninger Clinic Annual Report
Inside front cover
Front & back cover
Custom 4-color gradient

Design Development

We created a robust, editorial-style annual report designed to illustrate the dynamic nature of the human mind and Menninger’s efforts to better understand it. The illustration on the cover is an abstract representation of one of the ways that the clinic maps the mind to see the effectiveness of treatment.

Clinician / patient portrait

Art Direction

The patients and practicioners are a key aspect of the clinic and its success. For that reason, we photographed some of the personalities who embody Menninger’s mission, resulting in case studies that highlight the clinic’s success, depicted above.

Clinician expertise
Patient case study
Layout and design
The Menninger Clinic 
annual report + infographics

Design & Layout

Every aspect of the design is carefully considered, resulting in a cover-to-cover experience that embodies the core values of the client. The layout, color, typography, photography, and printing are working together so that the experience of the book is both formally pleasing and functionally proficient. In addition to being their annual report on giving and financial reporting, the book doubled as a sales tool for the marketing team.

Financial reporting
Closing remarks & 
inside back cover

Services

  • Creative Direction / Thematic / Concept Development

  • Messaging / Copywriting

  • Art Direction / Tone / Color / Approach / Photography Direction

  • Editorial Design / Pacing / Layout / Typography / Illustration

  • Production / Materials Selection / Finishing

Credits

  • Agency / Tangelo

  • Executive Creative Director / David Hoyt

  • Account Manager / Christina Snyder

  • Copywriter / Cameron Miller / David Hoyt

  • Editorial Photography / Terry Vine

  • Supporting Design / Jay Higginbotham