primary identity

Dziuk’s Meat Market

In the midst of an expansion and ownership transition, Dzuik’s was looking to reposition themselves as a premium meat market brand without losing their family-run, small-town stature.


Partnering with Debora Smail, we were able to style and capture image and video assets that brought the Dziuk’s brand to life. Using natural light and found materials, the photos capture the quality and detail of the products, and create a strong visual foundation across all touch points.

Experience Design

We designed many of the elements that contribute to the entire brand experience, including (but not limited to) merchandise, apparel, interior and exterior signage, as well as custom butcher paper and stamps for packaging.

Trucker hat
BBQ sauce label and shrink wrap
exterior signage plan
paint on reclaimed wood
hand painted reclaimed wood

Web Design

We created a responsive website that integrated the newly designed elements and photographs and tied it together with an easy to use content management system that allows the owner to easily fill orders and manage inventory.

67 %

Conversion Rate


Units Sold

56 K

Gross Revenue


The results were staggering. The newly launched website saw a 67% conversion rate, with over 450 units sold in various categories and a gross revenue of 56K in the first 8 months. This amount of growth was unexpected and unprecedented, as the company had never had an online presence or e-commerce storefront.

In addition to this growth the store saw increased foot traffic from would be passers by and road traffic from the nearby freeway. Overall the rebrand has had a wonderfully positive affect on the entire community.


  • Creative Direction / Thematic Development

  • Art Direction / Tone / Personality / Approach

  • Brand Identity Design / Identity / Logo Design

  • Design / Layout / Typography / Color

  • Package Design / BBQ Sauce / Labels / Butcher Paper

  • Web Design / Layout / UX / Storefront

  • Apparel Design / Merchandise Design

  • Illustration / Supporting Branded Elements


  • Agency / Tangelo

  • Executive Creative Director / David Hoyt

  • Account Manager / Bo Sims

  • Photography / Debora Smail

  • Sign Painting / Gold Leaf / Sean Starr

  • Creative Direction / Daren Guillory / Tyler Swanner

  • Art Direction / Daren Guillory / Tyler Swanner

  • Design / Illustration / Daren Guillory

  • Videography / Tyler Swanner